NUDITY

Definition

A Pandora’s Box of information has been opened – yet, with every discovery, we become aware of the new depth of information we thought we knew. Access to new tools and information allows us to unveil layer after layer. We learn to investigate everything we are told, stripping it down until all that is left is the naked, exposed truth.

drivers

  • Increased mindfulness
  • Breaking down of stigma
  • Care for social image

ACTIVISM

Activism represents the efforts to affect social, political, economic or environmental change. As more issues become exposed, social movements have the ability to spread rapidly to the global community with social media, hashtags, and live streaming.

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GENDER IDENTITY

Shifts in our understanding of gender identity are challenging social constructs and transforming cultural norms at breathtaking speed. Social pressures and movements are working to address inequalities in the LGBTQ community, while businesses and organizations are making conscious changes in their own policies and offerings.

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suggested archetype & Trend Pairing

Angela

Nudity

SUPPORTING MANIFESTATIONS: ACTIVISM, GENDER IDENTITY

Scenario

Activism: Apps that help Angela offer guidance and support to her kids as they learn about social and political issues through social media.