As emerging technologies combine with an increasing expectation for personalization, means of producing and owning items begin to gravitate towards the consumer. Consumers are becoming familiar with ways in which they can produce or share their own products and services, enabling them to cater their uses. Consumers are also able to spend their money and time in a more personalized way, with services that are easily accessible and convenient.
In the era of technology, society has revolutionized our standards of shopping experiences. The marriage of digital drive and physical store experience is the combined powerhouse of success.
As consumers become more informed about the benefits of fresh and local food, the ability to access that food remains difficult for the majority of the urban population. With most people living in urban areas far from food sources, new means of food production are becoming increasingly viable options.
