Fluidity

Definition

As hardware becomes smaller and more integrated in our daily lives and environments, the interaction between us and technology becomes more fluid. Soon, the flow of information from device to device will occur so naturally that it will accommodate and expect the needs of consumers seamlessly.

drivers

  • Seamless society
  • High connectivity
  • Expected functionality

TRANSPORTATION

As cities become increasingly crowded, the way people and goods are transported is evolving with new needs and desires. New developments in the way that cars are owned and operated are changing in order to allow for autonomous vehicle innovation.

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INTEGRATED TECHNOLOGY

Complex data is gaining a human touch as our experiences with technology become more curated to our individual needs and desires. AI, sensor integrations, and algorithms with highly personalized interactions have resulted in services and applications which were not previously available.

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GLOBAL CONNECTIVITY

Enabled by the Internet and underlying technologies, the way we communicate and share information has influenced nearly every aspect of modern life. Socially, consumers are inundated with information and are increasingly touched by other cultures through online interactions, international travel, and products/services.

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suggested archetype & Trend Pairing

LAURA

Fluidity

SUPPORTING MANIFESTATIONS: TRANSPORTATION, INTEGRATED TECHNOLOGY, GLOBAL CONNECTIVITY

Scenario

Transportation: Autonomous ride sharing that helps Laura get from point A to point B in a more stress-free way.

ANGELA

Fluidity

SUPPORTING MANIFESTATIONS: TRANSPORTATION, INTEGRATED TECHNOLOGY, GLOBAL CONNECTIVITY

Scenario

Integrated Technology: Google Duplex, Alexa, AI concierge services that help Angela organize her daily tasks.