Global forces

Definition

From coast to coast, America is beginning to see the impacts of global warming much earlier than scientific predictions. Yet, the world is becoming more populated and scientific developments are enabling those living to sustain their lives longer. With these long term global forces all coming together, the call for action in resource management is becoming louder day by day.

drivers

  • Uncovered information
  • Scientific development
  • Spread of liberal ideals

CONSUMPTION CHANGES

Consumers across the globe are becoming more conscious of the local and global impact of their daily decisions, causing changes in purchasing habits. These decisions are propelled by an increased awareness of global issues such as ethical food and clothing production, climate change, and political issues.

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INCREASED LIFE SPAN

Through medical improvements, life expectancy has consistently risen over the past couple of centuries. However, as social constructs around age remain the same, resources and industries are unable to keep up with the growing aging population.

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URBANIZATION

Urbanization represents the mass movement of populations from rural to urban areas. This flux of inhabitants is driving positive and negative changes in cost of living, economics, access, and food production.

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suggested archetype & Trend Pairing

LORETTA

Global forces

SUPPORTING MANIFESTATIONS: CONSUMPTION CHANGES, INCREASED LIFE SPAN, URBANIZATION

Scenario

Increased Life Span: Advancements in the aging market, better home healthcare options, and personalized products.